Commercial Strategy

At ABS, we help clients better understand and respond to the needs of clinicians, businesses, regulatory agencies, and consumers. We offer a diverse portfolio of marketing solutions that provide insights and actions to strengthen clients' competitive advantage across the pre-, peri-, and post-launch phases.

ABS applies a customized approach to address specific client needs within proven research and strategic consulting frameworks. We create targeted initiatives that bring the "voice of the customer" into all significant marketing decisions. Our work focuses on key business challenges including pricing and revenue forecasting, brand management, messaging and positioning, opportunity identification and market sizing, and product development and enhancement.

Integrated Perspectives for Effective Solutions

Our approach is very different from "traditional" management consulting, or market research firms. We combine healthcare management consulting, market research, marketing consulting, and clinical expertise in one organization. We find that the complex business, questions that our clients are grappling with now require a multi-disciplinary team to understand and address the issues. Our clients view us as partners in developing their marketing strategies.

The ABS team has years of experience in numerous areas of healthcare research and practice. By integrating quantitative and qualitative data with clinical, business, and real world perspective, we can better understand and address all the factors of complex business questions. Crafting strategies based on this holistic approach leads to comprehensive solutions — and empowers clients to successfully navigate the global healthcare marketplace.

Commercial Strategy Offerings

SELECTED WORK

Commercial Strategy

Integrated Perspectives for Effective Solutions